in order to help you identify the differences in some of the terms you might be reading about while doing your SEO research here are some brief descriptions that might help you.

 

Search engine optimization is the process of making on page and off page changes to your website that will allow the search engines to rank it higher based on variables that you we can manage for you. Part of the search engine algorithm involves managing things such as title and description tags, inbound links from other sites to yours (we get this done for you), on page content (again something we can do for you), and much more that goes into making sure your website outranks the competition.

 

Search engine marketing is a mix of all different types of online marketing including but not limited to: SEO, PPC (more on this below), blogging, video marketing, e-mail marketing and more. Below is an example of all the different types of search engine marketing that could be done for an e-commerce store.

 

pay per click can often be a tedious and time-consuming process. However the pay off is worth the effort. Pay Per Click can bring immediate results in traffic to a website resulting in sales, leads, awareness/exposure or whatever it is we are trying to accomplish by driving traffic to your website.

There is often a misconception that pay per click is very expensive and they can lose a lot of money. While this is true if you don’t have a professional managing your paperclip campaign nothing could be further from the truth when the right individuals are on the job. Pay per click can be easily managed and a budget can be set per day that will never be surpassed and you can still find words that don’t cost too much compared with a profit they will bring you in terms of leads and sales.